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– Marketing planning. Assessing the opportunities and threats of developing international marketing strategies. – Investment opportunities. Evaluating whether the company should open a new retail store in a certain location. – Strategic business planning and forming business propositions. Judging the potential costs and benefits of a joint venture, merger or acquisition, expanding overseas or growth through product development. It is a useful and straight-forward framework that aids decision making. a recession, oil crisis, higher TAX rates, higher interest rates, major roadworks, natural disasters, major health epidemics, etc. Threats in The STEEPLE Analysis are external factors that can harm the business, e.g. lower TAX rates, lower interest rates, subsidies from the government, higher disposable incomes, better transportation links, etc. Opportunities in The STEEPLE Analysis are external factors that present chances for the business, e.g. The STEEPLE Analysis is central to business strategy as it shows the unpredictable factors that affect business activity and the issues that should be addressed in any business strategy, such as assessing the feasibility of an overseas investment project. The short version of The STEEPLE Analysis is called The PEST Analysis. The acronym ‘STEEPLE’ stands for the Social, Technological, Economic, Environmental, Political, Legal and Ethical opportunities and threats of the external business environment. These factors (considering both opportunities and threats), unlike internal ones, in addition to affecting all businesses on the market, are vastly beyond the control of any individual organization. The STEEPLE Analysis provides businesses and managers with an overview of the factors specific to the external environment only.
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“In our experience, end-users don’t deliberately put data at risk. This makes interception of mobile calls and messages much easier than it should be - and the user would be totally unaware until it was too late.
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In another report, social engineering is involved in over 90% of data breaches, where people are tricked into doing something, like clicking a link or providing data, to someone impersonating someone else.Īnother pitfall for the unwary mobile user is Wi-Fi which is often not as secure as people assume.Īll of these type of attacks are particularly easy to do with mobile phones where standard network encryption can be poor to non-existent, due to outdated infrastructure that is in parts over 40 years old and probably no longer fit for purpose. While viruses and malware on mobile phones are rare, tools for eavesdropping, such as IMSI catchers are increasingly within the reach of criminals that want to spy on others.Īccordingly to the latest research by Ponemon, organisations have a nearly 28% chance of having a data breach in the next two years. "Consumer grade Apps, where the user has little control of what happens to their data, are often downloaded and used within organisations for sharing sensitive information, almost by stealth because the IT/security department has no visibility of the Apps being used.” yet, for most organisations managing how their staff are using their mobile phones remains a challenge. Over two thirds use these Apps regularly every day and over a third use the Apps to discuss sensitive and confidential topics.Īn Armour Communications survey highlighted this alarming lack of awareness around mobile following its Mobile Communications Survey which also asked respondents to select from a list of different well known technologies, hacks and viruses which could be used to target mobile phones - nearly half (44%) answered incorrectly.ĭavid Holman, a director at Armour Comms said: “We see stories in the press on a regular basis about data leakage, and sensitive customer data that is hacked by criminals. 32% of organisations use consumer grade Apps such as WhatsApp, SMS and Skype for business communications.